About Choose New Jersey

We harness the collective power of New Jersey’s business, government, labor, and academic sectors to expand New Jersey’s economy. We work globally, using our marketing expertise, concierge business development services, deep knowledge of the state, and convening power, in collaboration with state government, to empower businesses, entrepreneurs, leaders, and innovators to make New Jersey their home.

Supported by our Board of Directors and Supporters, Choose New Jersey conducts international economic missions and attends trade shows to attract global investment. We proudly market New Jersey far and wide, showcasing it as a prime destination to grow a business and raise a family. Meeting companies abroad and at trade shows is only the beginning. We then work with closely with them to ensure they’re positioned for success in New Jersey.

Our Board of Directors is comprised of the most influential members of New Jersey’s business ecosystem, who, by investing in Choose New Jersey, are committed to creating a stronger economic landscape. We rely on our Board members to lend their expertise, experience, and resources to our efforts. In return, Board members can access networking opportunities and priority invitations to trade shows and international missions organized by Choose New Jersey. Interested in becoming a member of this dynamic team?

The New Jersey CEO Council is comprised of chief executives from New Jersey’s largest companies. The invite-only group was created in October 2020 as part of Governor Murphy’s Restart & Recovery Commission to aid communities disproportionately affected by the pandemic, focusing on communities of color. Now called the New Jersey CEO Council, the group has transitioned to a subset of the Choose New Jersey Board of Directors and typically meets twice a year and is co-chaired by Charlie Lowery of Prudential and Hans Vestberg of Verizon.

We coordinate several international economic attraction missions annually to countries that share economic and cultural ties with New Jersey and present investment opportunities. Recent missions include Germany, Mexico, the UAE, India, Japan, South Korea, and Taiwan. Missions are a major part of our business attraction strategy and keep New Jersey at the forefront of international trade.

Choose New Jersey participates in important trade shows, including the SelectUSA Investment Summit, the highest-profile foreign direct investment conference in the country, and BIO International, one of the world’s largest biotechnology conferences. Trade shows give us the opportunity to connect with business representatives face-to-face and promote the benefits of our great state on a global stage.